Lead Generation

Zuju Kickoff FIFA World Cup Campaign

Brief

Drive registrations for Zuju Kickoff during the FIFA World Cup with a budget allocation of $10,000, targeting 15K registrations.Target Location: India

Insights/Gaps

Limited UX optimization: Website lacked seamless sign-up flows.
Low Awareness: Limited visibility within the gaming community.

Strategy

UX: Designed A/B tests for the landing page with varied communication strategies and optimized sign-up flows.
Campaign Approach: Utilized a mix of digital advertising channels and on-ground promotions to maximize KPI’s

Execution

UX: Revamped the design and sign-up functionality of the Zuju Kickoff landing page, focusing on FIFA-specific content.
A/B Testing: Executed multiple campaigns and A/B tested them to drive maximum traction and registrations.
Meta Ads (Facebook & Instagram): Designed engaging creatives to boost sign-ups.
GDN: Strategically placed banner ads on sports sites for match-time visibility.
YouTube & Pmax Ads: Delivered video campaigns to drive registrations.
Quora & Reddit Ads: Targeted sports communities with relevant CTAs.
Native & Publisher Ads: Leveraged Taboola, Sportskeeda, Hotstar, and TOI for high-traffic exposure.
In-App Ads: Deployed banners and pop-ups in sports apps to maximize visibility.
On-Ground Promotions: Organized events, standees, and FIFA-themed hoardings at key locations (DenTurf & more).

Outcome

Registrations: Achieved 8,590 sign-ups at a cost per registration of $1.40.
Reach: Engaged over 9.5M users through a multi-channel approach.
Total Spend: Utilized $12,040 of the allocated budget.

Lead Generation

Zuju Kickoff FIFA World Cup Campaign

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