Getting through to the medical fraternity, in particular, Heads of Department, Deans, and Doctors is an arduous task for any marketer. Not because they aren't reachable but because they are always strapped for time. Therefore, our biggest challenge and opportunity for our client Wolters Kluwer is to create highly relevant, engaging and breakthrough communication to drive impact and action. We help Wolters Kluwer find digital marketing solutions to selling UpToDate and OVID to Doctors via Search, Content and Omnichannel experiences.