TranServe - Udio Cards

Generate interest for 18-27 year olds to purchase a pre-paid card for Rs. 99 in an ecosystem where Cards are given away free
Create visibility for the brand in key markets – Delhi, Mumbai, Bangalore, Hyderabad, Pune
Develop a campaign to generate interest and drive conversions

To get a credit card issued a person typically needs some financial record or credibility – unfortunately when one is in college it’s not easy to show a salary statement etc. So there’s a general resentment to conforming to bank regulations etc. A prepaid card comes with no such conditions.
Therefore the TG is able to relate to a product that has no strings attached gives them total freedom
Besides, this consumer is a deal seeker and the Card enables exciting cashbacks on food, fashion, travel and movies

In a category that’s undifferentiated and cluttered getting the customer to consider Udio was a challenge. Use Facebook to target this audience and find a creative solution that will resonate with them – the answer was #MyCardMyWay

Use a series of banner ads and social media posts to drive involvement and purchase
The campaign received a good conversion rate and digital became a key channel for acquisition for prepaid Udio Cards.

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