Wolters Kluwer

Brand Film

The brief

Ovid is an internationally recognized leader in medical information services (ebooks and journals), providing Doctors a customizable suite of content, tools, and services to fuel medical discoveries, patient care, and student research. Hospitals are required to keep a list of digital journals in their libraries which acts as a resource tool by providing them with solution for all their research needs and access to gold standard books and journals.

The brief was to create awareness about the range of journals/e-book available on OVID and influence the TG to subscribe.

Insight

Librarians are "Unsung heroes" of any institution and they are highly committed to their role and responsibilities. Recognizing their work is the most important compliment for the librarian.

Strategy

Building a strong relationship with librarians by recognizing their work and create a brand connect with OVID.
Creating product benefits communication for consideration & drive Purchase.

Execution

We used a brand film to unveil the proposition and created and direct mailers for a strong CTA to get the decision makers involved and engaged in the marketing campaign.

Wolters Kluwer

Brand Film

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