India @75 - One Small Act

THE BRIEF

India @75 is a movement by CII which enables audiences across corporate India to come forward and participate in voluntary initiatives and to bring to light the good work being done at an industry level. Showcase and share case studies, stories, NGO's, and initiatives undertaken to support the smaller organisations.

Use storytelling to reposition corporate India as a change enabler
Inspire individuals to take one small act toward nation-building
Drive participation across age groups and sectors, especially young professionals and NGOs
Integrate the moral, economic, and technical values of the India@75 vision

INSIGHT

The intent to DO GOOD is inherent in most people, but the ability to execute a plan is very hard. The thought is to make the execution of an idea super simple by asking people to do just #OneSmallAct. No act is too small. Whether it's mentoring a young student, choosing to take public transport, helping clean the beaches, or volunteering time for a cause

EXECUTION

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Social Media campaign consisting of ads and videos introducing the One Small Act and the simple steps on how people can join the movement.
Make a personal commitment to do #OneSmallActForIndia that aligns with your values and contributes to a better India.
Upload a photo or short video of your act or your pledge across Meta.
Tag 3 friends or colleagues and challenge them to take the pledge and do their own small act to help build a chain reaction of progress.

India @75 - One Small Act

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