At 8020, the key to creating powerful, effective advertising is a relentless passion for our work. We are driven by a deep love of the creative process and an unwavering commitment to excellence in everything we create. We approach each project with energy and enthusiasm, constantly pushing ourselves to come up with innovative, out-of-the-box ideas. We are not satisfied with the status quo. Our philosophy is simple: to be relentless in our pursuit of excellence and to use our passion to create work that makes a real impact on the brands we work on.
The 8020 Difference
Past experience: 25+ years of working with global agencies like Y&R, Dentsu, Publicis, W+K, Wunderman, JWT & TBWA in various leadership roles across 4 regions: India, Middle East, Singapore & Australia.
Core expertise includes: Running a successful & profitable independent full-service digital communications agency, digital marketing strategy, brand building, managing cross-functional teams, and P&L.
Incubating a mentoring platform for the advertising business and an online platform for Men over 50.
Plays guitar when free and loves to travel.
After spending over a decade in the corporate world, I made the decision to return to my first love: advertising. My second love is for art and antiquities. How each piece tells a story and how it can transport you to another time and place thats what has kept me motivated to pursue this passion.
A.k.a ‘ Desi Daman’ in the advertising world, loves design and what he truly believes in… Disruption. Fascinated by design he always pushes the envelope and tries to come up with new and innovative ideas that would get people talking.
In a constantly changing, non-linear marketing world, we believe in using a creative problem-solving approach to every challenge. The no one-size fits all approach helps us develop breakthrough ideas across the entire digital spectrum. Sometimes simple storytelling in the form of a 15 sec animated 2D video can help shift the needle and help audiences connect with the idea, while sometimes, we need to create a more immersive interactive brand experience or use influencer marketing to help break through the clutter. No matter the brand challenge, we use a creative problem-solving approach to develop ideas that make a difference and deliver impact.