Delivering breakthrough ideas and ROI
in the healthcare vertical

From creating personas, mapping the doctors brand evaluation journey, creating content, generating MQLs, managing social handles, building deeper relationships to finding the most accurate databases - we help Pharma Companies, Hospitals and the Health care industry use an omni channel approach to influence TG and drive business outcomes and ROI.

We also used these databases to retarget the same audience via Facebook and LinkedIn as part of the custom audience retargeting feature and effectively carry forward end to end messaging based on the consumer journey. This helped yield better results overall.

Relationships Matter

Given today’s highly transactional world, it helps to build empathy and forge a deeper connect with audiences. Especially, in the health care sector where time comes at a premium - Doctors and health professionals are by far the busiest people on the planet and suffer from a huge attention deficit. Therefore, to be able to drive meaningful conversations it’s crucial to build a long term relationship and invest in creating emotional value.

Unleashing the power of one:
Account Based Marketing

Decision making in any organization is highly complex and involves many stakeholders with varied interests. To ensure that each stakeholder’s interests are understood and catered to - the task is to then develop personas for each audience and to create highly personalized and relevant messaging built around the TG’s interest and consideration.

Word of Mouth a.k.a Referral

WOM sounds old fashioned but is still an extremely powerful strategy that can influence prospects to and move down the purchase funnel towards consideration and trial.

Good Old Fashioned Direct Mail

In a world that’s gone completely mobile and digital - there still seems to be place for good old fashioned direct mail. We found out whilst working on several projects in the health care sector - that Doctors, in particular, don’t have the time nor the patience to evaluate products when targeted only via social media, or email or other digital touchpoints. So, we decided to see if they would respond to customized direct mail and voila it seems they do have time to interact and engage with communication that is custom-built and hand-delivered to them.

Digital Engagement @ Events

Given the plethora of events happening today - it’s difficult to ensure both footfall and engagement at an event.

Success of an event is often written out way before D Day. Building up awareness and creating a sense of anticipation is extremely important to ensure participation and registration. Using a contact programme approach from event awareness to consideration and finally participation means creating multiple messages which build up the core reason for attending the event.

Generating Marketing Qualified Leads or MQLs

MQLs a.k.a Marketing Qualified Leads is the holy grail for most businesses using “digital marketing” to generate quality leads. Whilst on the surface it seems relatively easy - there’s a lot of strategies, process, channel selection & messaging optimisation needed to actually get the best quality leads from any campaign.

Delivering 3X ROI via eMail Marketing

In most cases eMail is often considered an add on channel to the overall mix - not so with us. As an agency, we still believe in the power of email when it comes to delivering impact and ROI. eMail when done right can still deliver outstanding results at the lowest CPL. Having said that eMail Marketing has to be done strategically using a best practice approach.

Brand storytelling in Pharma & Healthcare

Every brand has a story to tell. In our case for our client Wolters Kluwer the opportunity presented itself in a slightly different context. Find a story that would connect with the most unusual audience - a librarian. Here, we needed to find a way to build a strong connect with an audience that is seldom targeted from a marketing communications standpoint.

In the healthcare business and more importantly for Wolters Kluwer - a Librarian is an extremely important influencer in the decision-making process. His word is often seen as the gospel truth and is endorsed without challenge when it comes it deciding on which journals or platforms are best suited for students.

Leveraging the power of LinkedIn

We all know that when one is looking to target professionals - there’s no better platform than LinkedIn. Most professionals today have a profile on LinkedIn that is up to date and has info on education, designation, and interests - all very important when it comes to media selection and targeting. The flip side is that LinkedIn is also an extremely expensive platform to use making the overall return on investment unviable sometimes.

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