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Hathway – SM Mantras

Planning & Insights

Brief

Enhance user engagement on social channels
Increase social media fan base

Insight

Instagram users often engage with the platform passively, seeking entertaining content to fill moments of idleness rather than with a specific purpose in mind.
Our core audience is younger, preferring fun, engaging posts over purely informational content.

Strategy

Focus on

Integration of product messaging into light-hearted, interactive content that appeals to our audience.
Launching topical contests with subtle brand integration to maintain relevance and boost engagement.

Outcome

The content shift increased meaningful interaction from our audience.
Brand messaging became more relevant helping improve engagement across the page.

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