Hathway – #GetStuffDone

Planning & Insights

Brief

Create a campaign to help position the brand as an enabler
Create a unified messaging which targets the challenges faced by the users in the broadband category

Insight

Consistent and reliable internet access is vital for success in life – from study, to work, to travelling
People need more reliable internet in order to get things done
They are in need of something which guarantees them reliability for their daily internet chores whether its personal or professional

Approach

The idea was to establish product differentiation on the lines of committed speed, reliable fiber network and similar upload and download capability
The suggested communication #GetStuffDone has an everyday lingo attached to it which connects people of all age groups – mostly the younger generation who are dominant users of broadband

Execution

Standalone videos were created highlighting each RTB to bringing out the key message of #GetStuffDone

Other Projects