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DishKaDrama

Because It's Digital TV ka Zamaana

Planning & Insights

Key Objectives

The core challenge was to get the the DTH community to be able to see the value in Cable TV from a value for money, weather proof signal along with key features of the Set Top Box

Insight

With the onset of the Monsoon across India there’s always the fear of dishes getting blown off roofs and disrupting a favourite serial or a key moment in a cricket match.

Execution

The idea is to tap into that peak frustration or high anxiety moment and get the consumer to consider a cable connection instead.

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