FrootRoot – Building a D2C brand on Amazon

Planning & Insights

The Brief

Launch and build active kid’s health and hygiene brand presence on Amazon.
Drive 1,000 units in sales through the platform.

Insight

Young and new parents today are more informed and aware, actively seeking the best personal care solutions to ensure their children’s health and well-being.
Especially in metro cities, parents prioritize quality care, recognizing the importance of creating a nurturing environment that supports their kids’ health and development.

Strategy

The approach was split 60/40 between awareness and conversions, essential for establishing a new brand on Amazon.
A mixed-funnel strategy, with focused bids on sponsored products, supported visibility and conversion goals, making it easier for users to discover and trust the brand.
Building initial credibility through targeted awareness among Amazon users helped drive relevant traffic and fostered engagement, crucial for boosting sales.

Outcome

Total orders: 1285
Duration: 4 months
Campaign Budget: 1.31L
Total Conversions: 2.3L

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