Blogs

28
Jun

Setting the Pace: The Top 5 Digital Marketing Trends You Need to Know in 2023
Marketing Strategy

Pharmaceutical companies will need to take centre stage when it comes to digital marketing strategies. As the consumer business goes up and there are more and more consumer brands entering the market, healthcare digital marketing strategies need to change. The pharmaceutical world needs to adopt new digital marketing trends in 2023. With increasing customers, the healthcare sector needs to start
25
Jun

Unlocking the Key to SEO in 2023: B2B Brand Best Practices
Marketing Strategy

B2B digital marketing trends in 2023 are evolving every day. In today’s scenario, where competition is growing and businesses are changing, B2B SEO strategy needs to be looked into much more deeply, as SEO techniques help businesses create a fast, powerful, and user-friendly website that ranks higher in search engine results. As a part of the B2B SEO content marketing strategy in 2023, SEO optimis
20
Jun

How Chatbots are revolutionising B2B marketing
Marketing Strategy

Chatbots for B2B companies were initially used for pre-programmed responses to answer questions. However, they now utilise artificial intelligence (AI) and can intelligently answer queries and hold conversations. Machine learning capabilities enable chatbots to use data to find appropriate responses. They are capable of retaining knowledge and learning, which makes a chatbot ideal for handling cus
15
Jun

Setting up voice-based search for pharmaceutical business
Marketing Strategy

The continued rise of voice search SEO Strategy for healthcare is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial intelligence (AI) driving them? Voice search SEO strategy in 2023 is increasingly becoming an
09
Jun

B2B SEO tips if you are in the Solar Energy Sector.
Marketing Strategy

Search engine optimization (SEO) is a digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates. Renewable energy marketing trends will have to adopt the latest and most updated B2B SEO tips to reach to the top. Let’s look at a few digital marketing trends and B2B SEO strategy for solar energy sector
06
Jun

The best ORM practices for 2023
Marketing Strategy

As the new year begins, it’s crucial we examine and re-evaluate our online reputation management strategy, especially considering the effect that the pandemic could have on brands and consumership. Having a positive online reputation will be more valuable than ever this year, as we are all currently confined to our homes and screens. A good online reputation management strategy and ORM tools are t
05
May

Growing Your Website's Authority Through SEO
SEO & Analytics

If you want your website to be noticed, you need to make sure it has a strong online presence. And one of the key factors in having a strong online presence is having a high ranking on search engines like Google. But how do you achieve a high ranking? One way is by growing your website's authority
11
Apr

5 big trends to watch for in 2018
Digital Marketing Trends

Today we all consume content on our mobiles, this new medium has made it imperative for all businesses to reach their target audience and optimize their websites to respond to this trend. Accessing the internet on the go, needs Marketers to be more agile.
08
Apr

old bottle, new wine.
Uncategoriesed

The past truly never lets go of us. It finds a way to come back. Even in culture. Simply a matter of time really. The only difference is what goes away comes back in a shiny, new avatar
27
Mar

managing the pre acqusition funnel
Uncategoriesed

Managing the customer journey strategy for your brand in 2020 has become a challenge with all of today's online noise, it's hard enough getting someone's attention. Transforming that attention into a long-term customer relationship can feel near impossible - especially when you're operating at scale

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