The continued rise of voice search SEO Strategy for healthcare is changing the way people seek information, including health information. Driving this increase is a greater reliance on mobile phones to access online content, the meteoric rise of virtual assistants and the rapid evolution of the artificial intelligence (AI) driving them? Voice search SEO strategy in 2023 is increasingly becoming an integral part of SEO solutions for healthcare industry.
Big on accessibility
Today, your voice search B2B SEO strategy in 2023 needs to be on-point. Mobile phones are the primary devices used today access the Internet by many. In fact, when it comes to online content, more than 50% is now consumed via mobile phones, with 20% of searches done via voice. Further, now that Google’s voice recognition is over 95% accurate, voice-based search on mobile platforms is replacing text-based search. Voice search SEO strategy for Healthcare in 2023 needs to be looked into deeply.
From a voice search SEO trends point of view, healthcare can’t ignore the practicality of using a voice-enabled device like a phone or smart speaker that answers critical questions about diseases and the treatments available. For patients with diseases like multiple sclerosis that impact their overall mobility or even just the use of their hands, or diseases like macular degeneration that affect vision, voice search SEO strategy for Healthcare industry can be an essential tool for gaining awareness and education. Therefore, voice search SEO optimization is a must to see growth in the future.
Voice and virtual assistants: Real-world opportunities
As per voice search SEO trends in 2023, the number of smart speakers now being used is over 100 million, almost 2.5 times the number of devices used in 2017. Some estimates predict that over the next five years, smart speaker use could reach as high as 300 million devices. Those are impressive trends, but the “voice search” aspect of voice-enabled smart speakers only scratches the surface of the opportunities in front of us.
Voice search SEO strategy for Healthcare in 2023 is taking leaps and bounds. The rise of virtual assistants and smart speakers present a major opportunity, as they are being rapidly adopted across the health care industry in a wide variety. At last year’s Voice Health Summit, for example, five unique care setting use cases were presented, including a post-operative pain management voice assistant; an AI-powered virtual assistant that records, summarizes, approves and places the patient care note into the EHR; and an AI-powered virtual assistant that acts as a personalized companion for aging patients that can deliver reminders and monitor daily activities. Voice search SEO trends in 2023 are becoming more and more intuitive and influential every day.
Shifting the B2B SEO strategy and content marketing in 2023
B2B SEO has always been about making content easy for humans along with the bots that index that content to discover. It’s all about brand visibility. But the increase in use of voice search SEO strategy requires a focused shift in B2B SEO strategy and optimization. Voice search SEO for healthcare industry has to shift gears to harness the full potential of voice search SEO trends in 2023.
When compared with typed searches, for example, voice queries are usually more conversational and are often posed as questions rather than a fragmented grouping of keywords: “Alexa, which pharmacy is closest to home?
It shouldn’t be a surprise, but in the development of these voice applications, content is still king. Pharma companies who treat their website and content as strategic digital assets will see competitive advantages in the voice realm. Voice search SEO strategy for pharma and Hospital is definitely the way forward for the pharmaceutical industry.
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