Search engine optimization (SEO) is a digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates. Renewable energy marketing trends will have to adopt the latest and most updated B2B SEO tips to reach to the top. Let’s look at a few digital marketing trends and B2B SEO strategy for solar energy sector:
More consolidated SERPs
Your next SEO strategy for solar panels should consider the fact that the search engine results pages (SERPs) are not the same as they used to be even a few years ago.
The percentage of ad share has increased, the answer boxes and featured snippets have started getting a lion's share of the clicks, and the “People Also Ask” feature has grown in importance. Renewable energy digital marketing trends in 2023 are changing and your solar energy marketing plan will have to be ahead of the curve as the future trends.
The number of zero-click searches (also known as “rank zero snippet” and “position zero”) are going up, meaning that you will get an answer right there on the search results page rather than having to click on a link and visit a web page. This consolidation of the SERPs make SEO tougher than ever before. Considering this your SEO strategy for solar energy company will need more out of the box thinking.
In order to maintain the flow of traffic to your website, you'll need to think outside the box and diversify, which includes implementing omnichannel marketing strategy as well as long-tail keywords. The above will need to be a part of your digital marketing strategy for solar in 2023.
The importance of keyword research
Solar energy digital marketing plans should consider the fact that keyword research has evolved and become very important. Google has upgraded from being a search engine to an answer engine. Even though the way in which keywords were used on web pages to improve relevance have changed, the foundation of your B2B SEO strategy for solar panels rests on keyword research.
Here are some B2B SEO tips to enhance your keyword research as a part of your digital marketing strategy for solar:
Use a combination of tools to prepare your master keyword list, such as Google Keyword Planner, SEMrush, Ahrefs, Answer The Public and UberSuggest so that your plan is as per the current SEO trends for solar energy company.
Think “topics” instead of direct “keywords,” as this will help you map out your secondary keywords from a primary keyword seed. Your energy SEO team should identify a set of topics and then enter them one by one into Google (to see Google's autosuggest) and into YouTube (to see YouTube's autosuggest)
Leveraging influencers for SEO
Your digital marketing strategy in 2023 for solar should consider the power of influencers. Businesses are spending almost 17% of their entire marketing budget on influencers. The statistics highlight the importance of influencer marketing for companies. It’s time that pharmaceutical companies also align with this trend and upgrade their solar energy marketing plan in 2023.
Your B2B SEO strategy in 2023 for solar panels should not undermine the fact that online users are looking for authentic information they can trust. Most times, the source of that information consists of reviews from influencers. They are more likely to trust information from influencers rather than an ad.
So, what’s the relationship between influencer marketing and SEO marketing? Working with an influencer helps you generate traffic, increase your online visibility and amplify your content reach. Influencers combined with SEO for solar companies can truly give the desired results.
You must consider the above digital marketing trends for solar energy before you create your next solar energy marketing plan in 2023.