In this increasingly digitised, post COVID-19 world, healthcare digital marketing is becoming more and more important as there is a bigger demand than ever for healthcare services to be digitised as well. And while there is an increasing demand for healthcare, there are also several options to choose from in ones social media marketing strategy. An effective marketing strategy for healthcare is paramount. Below are 5 social media marketing strategies for healthcare that will help you form relationships with loyal customers in 2023.
1. Market telehealth features
People have discovered a new way of consulting doctors after the COVID pandemic. Besides telling their customers why their hospitals are the best, healthcare services must now also communicate why their online healthcare services should be trusted.
Explanatory posts and videos are necessary to teach customers exactly how to use the telehealth services. Text messaging and email marketing campaigns can spread the word, while video testimonials can assure customers that online consultations are a viable option and just as effective as in-person consultations.
2. Create informative and engaging videos by professionals.
In today's age of information, video content is an important part of your social media marketing strategy. A regularly occurring series of videos will help the customer digest the information as well as see a trustworthy face behind the information. Information delivered straight from doctors and other medical professionals, will help the customers get to know the doctor and see them as a reliable figure in their lives, who they can consult for more information if needed. Live videos are especially effective, as customers in the audience can ask questions live, and get their answers back in an instant.
3. Podcast with professionals, celebrities, and influencers
This social media marketing strategy in 2023 for healthcare and hospitals can be especially useful when targeted at those with long-term chronic conditions such as diabetes, cancer, and heart disease. A podcast aimed specifically at each group could talk about the difficulties of living with the disease, the pain of the symptoms, the experience with treatment and recovery, and more. A podcast can therefore give chronic sufferers a sense of belonging and community and build a strong relationship between the brand and the customers. Featuring a celebrity or an influencer who openly talks about the condition can also bring in more views and make the brand seem more trustworthy.
4. Keep the content relatable and authentic.
Your content should aim to inform and educate, but people are unlikely to follow you for a list of facts or a purely scientific explanation pertaining to a disease. Your content should make the customer feel as though your healthcare service understands their concerns. Highlight worries and questions that different groups could have- for example, how do I teach my child to maintain good hygiene? How do I take care of my mental health during a stressful time? Create content and blogs around such content with both facts and empathy.
5. Stay Up-To-Date withthe trends
In today's age of a large amount of information flow, it’s easy for customers to quickly become misinformed with inaccurate information through social media. Posting accurate information regularly is therefore crucial to building a loyal customer base. If you are quick and constant, your platform or website will become the place the customer relies on for the most up-to-date and reliable information. It is necessary to post every day to become part of your customers’ medical support system.
Check out more blogs from 8020, a digital marketing agency in Gurgaon and Mumbai on marketing strategies for healthcare.