2022 saw increased user-generated content, videos, and blogs as content marketing strategies. In 2023, some of these digital marketing trends will continue, and many new exciting and innovative ones will flourish. Read the top 5 digital marketing trends 2023 :
1. Live videos and webinars
Live videos and webinars were important in 2021 and 2022, and they will be even more important in 2023. Live videos are an easy and effective way to communicate with your audience. They are especially good for explaining how a product works and can make a launch much more exciting than a regular social media post. As the world becomes increasingly fast-paced, content marketing strategies need to change as per the content required. People are more likely to watch a 30-second video with a person explaining how a product’s feature works than they are to take a few minutes to read a detailed post about it. Live videos and webinars also enable instant communication and feedback between you and your audience, and people connect more to a friendly face giving them information than they do to a few sentences.
2. AI Content Marketing Strategy
AI-powered content can fuel growth in a myriad of ways, including increased speed, greater customer satisfaction and engagement, increased revenue, and more. By analysing a customer’s behaviour, AI can personalise a customer’s experience by providing them with information relevant to their needs and wants, which can result in a better experience for the customer and hence a better relationship with the customer. AI can also analyse data and make tactical decisions involving products and campaigns much faster, giving teams more time to focus on strategic initiatives.
3. Repurposing content marketing strategies across channels
Many brands and content marketing agencies are great at this- Open any social media platform, be it Facebook, Twitter, or Instagram, and you’ll see a post or story. Being everywhere at once enables them to constantly feature in customers’ mental spaces and ensures customers don’t miss out on any posts, updates, news, or deals about the product. Repurposing the same content also enables you to reach different demographics at once, allowing you to attract more diverse buyers. It will save your team time and effort as well, as it is quicker to repurpose the same post for different channels than it is to create a new one for each channel.
4. Podcast content marketing strategy
Podcast listenership is on the rise. Here are some tips for content strategy in podcasts. Podcasts are now available on enough platforms that most people have access to them. Apple Music, Spotify, YouTube, Google, and a whole host of other podcasting apps enable listeners to easily tune into podcasts. At a time when there’s less contact with the outside world and people, podcasts can be especially exciting and comforting, as well as informative for the customer. Podcasting allows brands to communicate through stimulating conversation and interesting ideas relevant to both their customers and their products. Celebrity, specialists, influencers, personality, and voice are most important in engaging your audience and building a loyal customer base. A good podcast will make your company feel more like a relatable group of people and less like a corporation. Provide valuable information through known, exciting voices, and you'll have built a solid relationship with your customers.
5. Voice search content marketing strategy
Voice search is becoming more and more important in content marketing as an increasing number of people begin to use smart home devices. Voice-search optimization is crucial as smart devices search the internet and read out the answer from the website they deem has the answer closest to the person’s question. If you are successful with a voice-optimized SEO strategy, it can increase your traffic as your website will appear as a top result for voice answers. If you’re not optimised, your competitor could be recommended over you.
8020 is a leading digital marketing agency in Gurgaon & Mumbai, and can help optimise your marketing efforts in these ways, for the best results. For more digital marketing trends in 2023, check out 8020’s other blogs.