The changing B2B marketing trends
In todays rapidly changing environment and the pursuit of the digitisation agenda B2B organisations are transforming their business models using B2B digital marketing trends to revamp their digital marketing strategies and marketing capabilities with e commerce, big data and analytics topping their priorities.
These interactions are overflowing with consumer data - right from online transactions and point-of-sale information to social interactions and online chatter a critical aspect that business must focus on is the customer experience and the positive interactions with the brand.
The new ways of engaging customers though information enabled tools and software solutions are a reality.Big Data, the Internet of Things (IoT) and smart products are earmarked as the trends that are expected to have the most value added on B2B marketing sales.With automation and AI solutions, machine learning, predictive analytics changing the landscape, data is helping business know and understand their customers better across the customer journey. What data can be culled out across each touch point is becoming critical to further building the relationship with customers.
Keeping the customer engaged and building a relationship will help turn the relationship into loyalty and that can impact weather consumers will recommend or buy more in the future..
Loyalty does not just help generate additional revenue but also help measure customer satisfaction.
Measure what matters in the relationship:
Cross sell ratio- Hoe may of your customers buy more than once from you
Customer Life time value: The monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship
Net promoter Score: How likely are your customers to recommend you to their friends or peers.
Has your company had any notable successes with B2B marketing programs?