Wolters Kluwer

B2B Lead generation- UpToDate - Enterprise

The brief

Reach out and educate teaching and private hospitals on how they can use UpToDate. Inform the TG about the benefits and features.

Insight

The CEO, Dean, MD of any hospital is managing a balancing act between profitability and reputation of their hospital. They need a platform that helps standardize treatment at the point of care so they don't have to worry about the entire clinical workflow.

The brand manager wants to strengthen his relationship with the doctor
Be seen as a digital leader within the organization
A Plethora of options to choose from in the scientific gifting section
Not aware of UTD as an option

Strategy

As the Brand Manager has a plethora of options to choose from the scientific gifting section. Create a 360-degree digital marketing strategy to generate awareness on UpToDate and its benefits

Execution

Use a series of banner ads, Direct mailers and social media posts to drive involvement and purchase by the brand managers

Wolters Kluwer

B2B Lead generation- UpToDate - Enterprise

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