Creating transformational ideas & driving
exponential results in B2B Marketing

Persona Development

Consumer Journey Mapping

We all know that the consumer’s decision-making process is much more complex now than ever before. The number of content and media touchpoints has increased exponentially - making decision making long and tedious.

Even in a B2B digital marketing world, the customer journey has undergone a series of major shifts. Various reports show that the decision-maker interacts with as many as 14 - 16 different pieces of B2B content marketing strategy ranging from whitepapers, articles, Voice Search B2B SEO Strategy, testimonials, short videos etc. Before narrowing down and shortlisting a service or product. That is outside of the other non-digital or internal stakeholder influences.

Content Creation And Curation

Content marketing strategy is at the heart of B2B marketing especially when consumer decision making has become so much more complex than before. Our approach to content emanates from overall brand objectives and along the lines of consumer decision making. In the B2B marketing space, a lot of the B2B content marketing strategy we create is based on what objectives and expected outcomes being addressed for example we have created a lot of infographics, explainer videos, blogs and articles to address consumer awareness needs.

For a solar energy client of ours we created a whole series of content marketing strategy to help demystify how solar energy marketing can make a difference for any organization investing in alternative energy source.

Our recent experience with our client “Vikram Solar” helped us developed a highly intuitive chatbot called VIKI that has been helping the organization deliver a much better website experience as well and in many cases.