Lead Generation

Building a demand pipeline

The brief

Build brand visibility, brand differentiation and brand image for Vikram Solar across all digital touch points and create a "Solar Marketing strategy" to address the entire DMU to drive leads (all stakeholders involved in the decision-making process) for module and rooftops.

Shift brand perception and build brand differentiation. Make Vikram Solar be seen as a thought leader in the Solar Energy Sector and create a demand pipeline via digital initiatives.

Strategy

Used a Solar Marketing Strategy and Marketing Life Cycle approach that mirrors the purchase path funnel - moving the consumer from a prospect stage to a qualified Lead.

Through digital media to educate and create active awareness among the decisionmakers and used multiple renewable energy digital marketing touch points to build awareness and consideration, and drive enquires.

Execution

Spreading awareness about Solar Energy among the key decision makers at the client's end. Pushing them to consider Vikram Solar by making a Smart Change and Maximize Savings on your power bills across factories, offices, hotels, etc. To facilitate faster conversions, we created the easiest conversion path by sending users to a landing page that gave them all necessary information. The whole communication on the page.

Result

490% of increase in leads generated with 14K+ leads generated

Lead Generation

Building a demand pipeline

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