They say half the battle in digital marketing strategy is often won in truly understanding the pulse of the customer. Unfortunately, not enough time and effort goes into getting up, close and personal with consumers to know what makes them want to engage or buy a product.
For us, knowing the consumer beyond basic info is a mandatory process. We try and dig deeper into knowing the segment & customer before we even recommend a way forward. We call this the "Persona Development Ritual" where we often workshop the whole process with our client to find out what truly matters to each consumer.
Typically, we run a 10 point check across various parameters to evolve a persona.
We all know that the consumer's decision-making process is much more complex now than ever before.
The number of content and media touchpoints has increased exponentially - making decision making long and tedious.
Even in a B2B digital marketing world, the customer journey has undergone a series of major shifts. Various reports show that the decision-maker interacts with as many as 14 - 16 different pieces of B2B content marketing strategy ranging from whitepapers, articles, Voice Search B2B SEO Strategy, testimonials, short videos etc. Before narrowing down and shortlisting a service or product. That is outside of the other non-digital or internal stakeholder influences.
Mapping the consumer is a great way to isolate the best performance channels vis the consumer's journey from building awareness and intent to influencing.
For a solar energy client of ours, we mapped the entire consumer journey and possible touchpoints which allowed us to create an Omni channel b2b social media marketing strategy that delivered 3X results at a much lower cost. Consumer journey mapping allows for delivering highly targeted campaigns and delivering the best campaign ROI.
Great quality data is the cornerstone of any successful B2B marketing campaign. Not just customer profile data but campaign performance data, as well as transactional data when used correctly, can improve results 3X or more.
We understand the need for quality databases and via our partnerships have access to lists and data for various B2B segments. Even within organisations have data for the entire decision-making unit i.e. decision-makers as well as influencers.
As a B2B marketing agency in Gurgaon that is focused on driving the best ROI from marketing campaigns, it is imperative that we start with sourcing the best databases available.
This is by far one of the most important but often overlooked steps in prospect to lead conversion campaigns. More often than not this activity gets relegated to someone who might not have the adequate skills or knowledge needed to close a sale.
A campaign's success is finally based on the no. of conversions and the ROI it generates.
As a B2B marketing agency in Gurgaon, we have invested in setting up a lead qualification desk where the operations executive goes through a complete training programme that includes a proper script, salient points about the brand and product on how to add value where required and effectively close the lead.
Content marketing strategy is at the heart of B2B marketing especially when consumer decision making has become so much more complex than before. Our approach to content emanates from overall brand objectives and along the lines of consumer decision making. In the B2B marketing space, a lot of the B2B content marketing strategy we create is based on what objectives and expected outcomes being addressed for example we have created a lot of infographics, explainer videos, blogs and articles to address consumer awareness needs.
For a solar energy client of ours we created a whole series of content marketing strategy to help demystify how
solar energy marketing can make a difference for any organization investing in alternative energy source.
With social media losing some of its gloss as the must-have thing on every "b2b digital marketing agency" checklist.
The quintessential website has made a big comeback. However, like most things in the digital world - there have been transformative changes to very the definition of a website right from design and user experience to UI.
For us, a website project starts from a detailed UX audit to defining personas, creating site maps, design mocks, look at user journeys and finally thinking through content optimization etc.
Our recent experience with our client "Vikram Solar" helped us developed a highly intuitive chatbot called VIKI that has been helping the organization deliver a much better website experience as well and in many cases.
In a 24x7 world where consumers expect organisations to resolve issues and queries real-time - Chatbots are making a huge impact. Especially, AI-driven chatbots that can humanize the interaction to some level have made a big impact on improving overall customer experience.
In the B2B marketing world, Chatbots are helping disseminate information a lot faster. Potential customers are always looking for the right information at the right time. Going through a huge website sometimes is an arduous task and Chatbots can quickly push content and information.
Our recent experience with our client Vikram Solar helped us developed a highly intuitive chatbot called VIKI that has been helping the organization deliver a much better website experience as well and in many cases.
Whilst there's a lot of conversation around "Solar Energy Marketing strategy" and the need for Organisations to move from conventional energy sources to Solar - there's are also many unanswered questions and myths that surround Solar Energy.
Given this insight we decided to develop a series of 5 Explainer Videos for Vikram Solar to help potential customers to get
all the relevant information needed to make the right decision.
To ensure that the content we created was not just relevant & impactful but also helped a user take a decision we built the storytelling around a typical customer journey, starting from awareness right up to trail and purchase.
We looked at generic topics like explaining what a Solar Footprint is to LCOE or levelized cost of electricity which is the fundamental calculation needed to understand the long term benefit of going Solar.