Lead Generation

#BeyondBoundaries: A Women's Day Campaign

THE BRIEF

Create and launch a women’s day campaign
To increase the percentage of women passengers choosing Avis from the current percentage to 8-12% to 15-18% and addressing the existing gap to drive higher engagement from female travelers.

INSIGHT

Women often aspire to explore new places, but their travel choices are often limited by low confidence in mobility or transportation modes.

APPROACH

1. We launched the #BeyondBoundariesWithAvis campaign to instil confidence in women and encourage them to travel freely, without hesitation or second thoughts. The campaign positioned Avis as a trusted partner in enabling safe and independent travel for women.

2. A suite of campaign assets was developed to support this narrative:

A campaign video capturing the spirit of freedom and security.
A dedicated landing page to drive sign-ups, offering a reward-based incentive to generate leads and engagement.
Social media activations to amplify the message and create conversations around women’s travel freedom and safety with Avis.

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