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Audio Technica Website

Planning & Insights

The Brief

To revamp the current local website
Develop as per the global site guidelines with a local nuance

Insight

The global website had product categories that were not relevant to the Indian market.
The SEO of the website was not aligned to local search terms.
Create access to local payment gateways, to enable online buying.

Execution

Created a hybrid design that aligned with global website parameters as well as India centric customer behavior.
Kept the best-selling SKUs for each category upfront for better visibility.
Created standalone pages for the B2B segment.

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