Branding

Build Awareness and Drive Consideration for HomeScape

Planning & Insights

Brief

Create a new category in the Solar energy space targeting end consumers
Use print as a medium to build awareness and drive consideration

Insight

While consumers broadly understand the advantages of solar energy – getting them to actually switch is an uphill task.

Solar energy is its current form for the B2C segment involves putting up unaesthetic panels on a rooftop. Most often whilst the consumer can rationalize the benefit of going solar – the mere sight of panels on a roof can be the biggest barrier.

What if those panels were converted into objects of art with a lifestyle orientation then for the end consumer both functionality of a solar panel and design would make sense.

Strategy & Execution

Designed a 3 Ad print campaign to run across premium publications targeting Sec A++ audiences for who making a power statement is of utmost importance.

Branding

Build Awareness and Drive Consideration for HomeScape

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