Brand Awareness

Building the Brand by Starting Interesting Conversations

The Brief

Address the common mispronunciations of "Altigreen" among the driver community through a campaign that is approachable, engaging, and emotionally resonant.
Use simple, relatable, and non-offensive messaging to teach the correct pronunciation of "Altigreen”

INSIGHT

We noticed a significant website traffic originating from the keyword “LTGreen.” for the Altigreen website

Additionally, during our interactions with drivers and vehicle owners on the streets, we observed different pronunciations of the brand name "Altigreen."

STRATEGY

The idea stemmed from the classic “What’s in a name?” sentiment.
Tapping into this insight in a cheeky way helped us communicate the story making it relatable and shareable.
The communication also had to be light hearted in a way that it does not sound offensive but also educates.

EXECUTION

A short video was created with a mix of Hindi and English to make it accessible and engaging for a wide demographic, catering to Altigreen's diverse audience base.
The short, engaging format and conversational tone were well-suited for social media platforms, driving high engagement and shares.
Shot with a mobile phone camera in a reel-like format made it raw and tapped on a trending format of videos for better organic reach.
We ended the video with a strong note “Zuban pe jo bhi, dil mai bass Altigreen” to convey the overall objective of the video

RESULT

It became one of the most-watched videos on Altigreen’s page, demonstrating strong audience interest and connection with the content.
The video garnered many eyeballs & received numerous shares and comments, showing active audience participation and organic reach.

Brand Awareness

Building the Brand by Starting Interesting Conversations

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