Customers today spend a lot of time researching a product or service before finally making a purchase. From looking at product reviews to doing price comparisons online to asking friends & family on social media platforms. This process is anything but linear. Therefore, tracking consumer buying behavior has become a total nightmare. The journey is now broken down into smaller & shorter moments of brand interactions across multiple devices before a decision is final taken.
To help decode this complex behavior we've developed a frame work we call the 'Brand Interaction Funnel' which helps breakdown this complexity into 7 core areas. Each stage allows us to analyze the challenges and opportunities and define clear objectives. Once we have most of the information in place it makes it easier to develop effective strategy and ideas that work at targeting the consumer with the right messages and offers.