Launching the Abbott FreeStyle Libre India Facebook Page

THE BRIEF

To introduce the FreeStyle Libre Facebook Page in India.

To educate the audience about the importance of continuous glucose monitoring (CGM) with FreeStyle Libre, introduce Abbott's digital health tools, and establish a strong social media presence.

Focus Areas: Diabetes education, awareness of CGM benefits, and fostering community engagement among diabetics and health-conscious individuals.

INSIGHT

While diabetes is quite prevalent in India, education around Diabetes management is still lagging.
Diabetics and caregivers actively seek practical solutions and community support for better diabetes management.
With loads of content online, a trusted source can make all the difference in applying these practices to real life.
Simplified, engaging, and informative content resonates better with audiences looking for clear guidance on managing their condition.

STRATEGY

Position Abbott as a trusted partner in diabetes management.

Create relatable, value-driven content to engage diabetics and caregivers.

Educational Content:

Highlight the role of CGM in simplifying diabetes management.
Provide actionable insights on diet, exercise, and lifestyle tailored for diabetics.

EXECUTION:

Working with theme that diabetics actively search for we curated content around themes like Food tips, exercise routines, testimonials, FAQs, quizzes, and product benefits.

We also experimented with formats like carousels for visual storytelling, reels for quick tips and demos, and YouTube snippets for in-depth insights.

Content Strategy:

Educational content emphasizing the ease and benefits of CGM
Quizzes and polls to engage and test audience knowledge about diabetes care.
Testimonial campaigns to build trust through real-life success stories.
We launched the “Live Your True Type” campaign on our page to encourage diabetics to pursue their passions while balancing diabetes.

Results:

Added 35,000+ followers organically.
Built an active, engaged community of diabetics and health-conscious individuals.
Strengthened Abbott's presence as a leader in diabetes care.

Launching the Abbott FreeStyle Libre India Facebook Page

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